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Market Shaping towards Sustainability – A Case Study in the Market for Guarantees of Origin for Renewable Electricity

Mariia Syväri

dc.contributor.authorMariia Syväri
dc.date.accessioned2022-10-27T12:23:22Z
dc.date.available2022-10-27T12:23:22Z
dc.identifier.urihttps://www.utupub.fi/handle/10024/158265
dc.description.abstract<p>According to the Market Studies literature, markets are not stable structures but evolving plastic entities, open to market shaping attempts by the actors who generate their form. Market shaping occurs through interdependent processes involving institutionalized practices and intentional activities of market actors. Existing literature has so far focused on firms with a narrow scope, i.e. firms that represent either side of the traditional seller/buyer division, hold well-established positions in traditional product or service market, and strive almost exclusively for financial growth. Using a case study, I integrate the institutional work framework as a lens to examine how a sustainable new venture (SNV) in an intermediary role attempts to shape the market for Guarantees of Origin (GO) for renewable electricity. The study provides a fresh way to examine change agency in market transitions towards sustainability. Different types of market shaping actions are identified and connected to the main elements of the GO market. The initial findings of this work-in-progress paper describe how the focal firm attempts to drive market development while facing institutional persistence.<br /></p>
dc.language.isoen
dc.relation.ispartofseriesIMP Conference Papers
dc.titleMarket Shaping towards Sustainability – A Case Study in the Market for Guarantees of Origin for Renewable Electricity
dc.identifier.urlhttps://www.impgroup.org/paper_view.php?viewPaper=10018
dc.identifier.urnURN:NBN:fi-fe2021042823518
dc.relation.volume2019
dc.contributor.organizationfi=Porin tutkintokoulutus|en=Porin tutkintokoulutus|
dc.contributor.organization-code2608800
dc.converis.publication-id42506349
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/42506349
dc.okm.affiliatedauthorSyväri, Mariia
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationnot an international co-publication
dc.okm.internationalityInternational publication
dc.okm.typeD3 Professional conference proceedings
dc.relation.conferenceIMP Conference
dc.year.issued2019


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