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Why do people purchase from food delivery apps? A consumer value perspective

Tandon Anushree; Mäntymäki Matti; Bhatt Yogesh; Dhir Amandeep; Kaur Puneet

dc.contributor.authorTandon Anushree
dc.contributor.authorMäntymäki Matti
dc.contributor.authorBhatt Yogesh
dc.contributor.authorDhir Amandeep
dc.contributor.authorKaur Puneet
dc.date.accessioned2022-10-28T12:42:42Z
dc.date.available2022-10-28T12:42:42Z
dc.identifier.urihttps://www.utupub.fi/handle/10024/161505
dc.description.abstract<p>Abstract</p><p>Consumers are increasingly using food delivery apps (FDAs) to facilitate convenient and quick food delivery. Yet, the existing research offers a limited understanding of consumers’ behavioral responses to the visibility and values derived from FDAs. Our study utilized the theory of consumption values (TCV) to examine associations between FDA visibility, consumption values, and purchase intentions. The mediating role of consumption values and the moderating role of attitude was also studied. A qualitative study was conducted with 15 FDA consumers to derive context-specific consumption values. Responses from 355 FDA consumers from the United States of America (USA) were obtained through Prolific and analyzed using structural equation modeling. Visibility acted as an antecedent of all consumption values and significantly influenced purchase intentions. Attitude also positively and significantly influenced purchase intentions. Consumption values partially mediated the association between visibility and purchase intention, while attitude negatively moderated the relationship that purchase intention has with visibility and preference value. These findings have important implications for theory and practice.<br></p>
dc.language.isoen
dc.publisherElsevier
dc.titleWhy do people purchase from food delivery apps? A consumer value perspective
dc.identifier.urnURN:NBN:fi-fe2021093048403
dc.relation.volume63
dc.contributor.organizationfi=tietojärjestelmätiede|en=Information Systems Science |
dc.contributor.organization-code2608303
dc.converis.publication-id66531789
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/66531789
dc.identifier.jour-issn0969-6989
dc.okm.affiliatedauthorMäntymäki, Matti
dc.okm.affiliatedauthorLuukela-Tandon, Anushree
dc.okm.discipline511 Economicsen_GB
dc.okm.discipline511 Kansantaloustiedefi_FI
dc.okm.internationalcopublicationinternational co-publication
dc.okm.internationalityInternational publication
dc.okm.typeJournal article
dc.publisher.countryBritanniafi_FI
dc.publisher.countryUnited Kingdomen_GB
dc.publisher.country-codeGB
dc.relation.doi10.1016/j.jretconser.2021.102667
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.year.issued2021


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