YouTube: Audience emotional reactions and convergent alignment
Pelttari Sanna
https://urn.fi/URN:NBN:fi-fe2022091258679
Tiivistelmä
This case study discusses audiences’ emotional reactions and convergent
alignment in YouTube comment threads observed on four videos of Spanish
YouTubers with affective narratives on sensitive topics. The analysis reveals
that most single-comment threads are generally positive and that utterances
are fairly equally divided in their focus on YouTubers or narratives. The act
of taking a stance follow consists of a versatile process in which the convergent
alignment or agreement with the YouTubers’ stance lead occurs not just
by positively evaluating YouTubers or the story, but also by revealing something
highly private concerning the stance topic. The four affective narratives
evoke not only compliments, but also the convergent alignment the
YouTubers presumably seek with their stories.
Kokoelmat
- Rinnakkaistallenteet [19207]