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The impact of coronavirus on business: developing service research agenda for a post-coronavirus world

Valtteri Kaartemo; Cristina Mele; Tiziana Russo-Spena

The impact of coronavirus on business: developing service research agenda for a post-coronavirus world

Valtteri Kaartemo
Cristina Mele
Tiziana Russo-Spena
Katso/Avaa
Final draft (546.6Kb)
Lataukset: 

Emerald
doi:10.1108/JSTP-07-2020-0180
URI
https://www.emerald.com/insight/content/doi/10.1108/JSTP-07-2020-0180/full/html
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Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2021042823694
Tiivistelmä

Purpose

The coronavirus (COVID-19) has had a tremendous impact on companies worldwide. However, researchers have no clear idea of the key issues requiring their attention. This paper aims to close this gap by analysing all business-related posts on a coronavirus subreddit (“r/coronavirus”) and identifying the main research streams that are guiding the research agenda for a post-coronavirus world.

Design/methodology/approach

We use data from reddit, particularly the subreddit “r/coronavirus” to identify posts that reveal the impact of coronavirus on business. Our dataset has more than 200,000 posts. We used an artificial intelligence–based algorithm to scrape the data with business-related search terms, clean it and analyse the discussion topics.

Findings

We show the key topics that address the impact of coronavirus on business, combining them into four themes: essential service provision, bricolage service innovation, responsible shopping practices and market shaping amid crisis. We discuss these themes and use them to develop a service research agenda. The results are reported against the backdrop of service research priorities.

Originality/value

The study identifies four key themes that have emerged from the impact of coronavirus on business and that require scholarly attention. Our findings can guide service research with unique insights provided immediately after the coronavirus outbreak to conduct research that matters to business and helps people in vulnerable positions in a post-coronavirus world.

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