Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry
Mekhail Mustak; Marcella Grohmann; Wolfgang Ulaga
Mastering the free-to-fee service transition in business markets: A taxonomy, roadmap, and agenda for academic inquiry
Mekhail Mustak
Marcella Grohmann
Wolfgang Ulaga
Lataukset:
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2021042612472
https://urn.fi/URN:NBN:fi-fe2021042612472
Kokoelmat
- Rinnakkaistallenteet [19207]