What is rational action in the VUCA world?

Abstract

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</p><p>The focus of this paper is to explore rational action and collaboration in VUCA business environments. First we provide a scientifically and practically solid framework to understand how volatility, uncertainty, complexity and ambiguity actually impact strategizing. Secondly, we illustrate how rational action in uncertain environments needs to be different from what is traditionally deemed rational in stable environments. Thirdly we offer a practical advice on how can individuals utilizing intrapreneurial rationality in VUCA environments engage others in internal venturing - how to get people collaborating when the ends are shrouded in uncertainty?</p><p>

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