Exploring Selective Exposure and Selective Avoidance Behavior in Social Media
Ilkka Koiranen; Sanna Malinen; Teo Keipi; Aki Koivula
https://urn.fi/URN:NBN:fi-fe2021042719262
Tiivistelmä
This study investigates social media users' preferences of encountering or actively avoiding undesired content and conflicts in social interaction with others. Based on a nationwide survey (N=3706) conducted in Finland and using principal component analysis, we identify three different types of social media use in relation to online information sharing and social interaction: conformist, provocative and protective. We then modelled those variations according to demographic variables and subjective life satisfaction. We found that women are more likely to use social media in a conformist and protective way whereas men have a higher probability to be provocative. We also found that younger and more educated people have a higher probability to use social media in a conformist and protective way. Finally, we suggest that subjective life satisfaction more powerfully predicts provocative use compared to age or education.
Kokoelmat
- Rinnakkaistallenteet [19207]