Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings
Joni Salminen; Sarem Seitz; Tommi Salenius; Bernard J. Jansen
Gender effect on E-commerce sales of experience gifts: Preliminary empirical findings
Joni Salminen
Sarem Seitz
Tommi Salenius
Bernard J. Jansen
Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2021042720649
https://urn.fi/URN:NBN:fi-fe2021042720649
Tiivistelmä
We analyze purchase data from 493 customers of an e-commerce store selling experience gifts to find how gender correlates with average purchase value, category of purchased products, and the use of discount codes. We find no significant differences for average purchase value or category of purchased products, but according to the data, women are more likely to use discount codes than are males. Ideas for further research concerning the gender effect on online shopping behavior are discussed.
Kokoelmat
- Rinnakkaistallenteet [19207]