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Unraveling mechanisms of value co-creation in festivals

Kati Suomi; Mervi Luonila; Tanja Lepistö

Unraveling mechanisms of value co-creation in festivals

Kati Suomi
Mervi Luonila
Tanja Lepistö
Katso/Avaa
Publisher's pdf (1.499Mb)
Lataukset: 

Cognizant Communication Corporation
doi:10.3727/152599518X15378845225320
URI
https://doi.org/10.3727/152599518X15378845225320
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Julkaisun pysyvä osoite on:
https://urn.fi/URN:NBN:fi-fe2021042720164
Tiivistelmä

The aim of this qualitative case
study is to explore the mechanisms underlying value co-creation in the context
of networked festival productions. Applying the managerial perspective, this
study particularly explores why co-creation represent a valuable factor
in networked festival productions and how the activities are conducted
in the value creative platform, namely conversational space. Considering
festivals as services in their host destinations, this study applies the
context of three festivals in one city in Finland and draws on the literature
on festival management, service experience, and value co-creation.

The study shows that the co-creation
of conversational space fosters value co-creation as an interactive process,
that is, as a mechanism of value co-creation. Conversational space is found to
intertwine the festival with its host community and therefore influencing to
the justification of a festival’s existence by empowered legitimacy. Festival
managers need to consider conversational space as strategically crucial because
of the need to gain public support for festival and to enhance the
justification and existence of festival in its destination.
Kokoelmat
  • Rinnakkaistallenteet [19207]

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