Understanding Dynamics of Initial Trust and its Antecedents in Password Managers Adoption Intention among Young Adults
Virtanen Seppo; Isoaho Jouni; Dubinina Alina; Farooq Ali
https://urn.fi/URN:NBN:fi-fe2021100750367
Tiivistelmä
Security professionals
often suggest password managers as one of the best measures for the end-users.
However, the end-users have shown reluctance in adopting them, mostly due to the
trust factor. The purpose of the paper was to examine the relationship of
initial trust, and it's antecedents with the password manager's adoption
intention. In this regard, using the Initial Trust Model as a framework, data
from 289 respondents (age 18-35) were collected through a crowdsourcing website
and analyzed using structural equation modeling (SEM) in SmartPLS 3.2. Results
show that initial trust has a significant effect on the intention to adopt a password
manager. In initial trust formation, firm reputation and structural assurances
play a significant role, whereas personal propensity to trust does not significantly
relate to initial trust. Moreover, firm reputation and structural assurances
indirectly affect intention to adopt password managers
Kokoelmat
- Rinnakkaistallenteet [19207]