Selaus tekijän mukaan kokoelmassa 1. Kirjat ja opinnäytteet
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Collecting valuable consumer data: Motivating consumers to disclose personal information
Seppälä, Marita (Turun yliopisto. Turun kauppakorkeakoulu, 10.08.2016)Collecting and analyzing consumer data is essential in today’s data-driven business environment. However, consumers are becoming more aware of the value of the information they can provide to companies, thereby being more ... -
Collecting valuable consumer data: Motivating consumers to disclose personal information
Seppälä, Marita (07.09.2016)Collecting and analyzing consumer data is essential in today’s data-driven business environment. However, consumers are becoming more aware of the value of the information they can provide to companies, thereby being more ...avoin