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Relationship marketing in Latin American context : Implications for small Finnish software companies in Latin American B2B partnerships
(Turun yliopisto, 2017-12-12)
After a productivity decrease of established national export industries in Finland such as mobile and paper industries, innovative, smaller companies with the intentions to internationalize right from the start have been ...
Crafted, wrapped, and attracted: Love letter packaging that captured the hearts of land of the Rising Sun. Case Goodio.
(2021-05-05)
The Japanese market is renowned for its uniqueness - a one-of-a-kind in the world, and Japanese consumers are known for demanding and having some of the highest product quality standards in the world. Therefore, the ...