Hae
Aineistot 1-1 / 1
The role of social media in attitudinal loyalty creation
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-01-23)
This study discusses the important role of social media to the creation of attitudinal loyalty. The purpose of the study is to build a framework which illustrates the complex connections among the social media’s functional ...