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Integrating corporate brands in cross-border acquisitions: Serial acquirer focus
(2017-02-28)
Previous literature indicates a lack of attention paid to the integration of corporate brands in cross-border acquisitions, which consequently serves as a motivation for this thesis. The purpose of this thesis is to study ...
Integrating corporate brands in cross-border acquisitions: Serial acquirer focus
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-12-13)
Previous literature indicates a lack of attention paid to the integration of corporate brands in cross-border acquisitions, which consequently serves as a motivation for this thesis. The purpose of this thesis is to study ...