Hae
Aineistot 1-1 / 1
Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-08-21)
ABSTRACT
Sensory marketing, affecting consumers’ perception and behavior via our five senses, has gained a foothold in recent decades both in academia and among practitioners. If vision and audition dominated earlier ...