Hae
Aineistot 21-27 / 27
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-09-09)
Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ...
Strategizing in the new normal : implications of digitalization for strategizing and uncertainty : philosophical and managerial considerations
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-11-16)
Something fundamental is changing – or is it? The firms are preoccupied by transformations and disruptions, the scholars are reassessing the validity of old theories, the politicians are wondering where the power is, and ...
Resource access and creation in networks for service innovation
(Turun yliopisto, 2014-11-21)
In search of the interrelatedness of innovation and internationalisation processes in entrepreneurial life science companies
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-29)
This study is motivated by the question how resource scarce innovative entrepreneurial companies seek and leverage global resources. This study takes a resource-seeking perspective a step ...
Digital content marketing in business markets: Activities and the nomological network
(Turun yliopisto. Turun kauppakorkeakoulu, 2024-08-16)
Buyer behavior has substantially changed the marketing landscape. Now, B2B customers have become more empowered; they spend most of their purchasing journey conducting independent online research and need not rely on a ...
Dynamic capabilities in the international growth of small and medium-sized firms
(Turun yliopisto, 2011-08)
Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms
(Turun yliopisto, 2015-12-11)
ABSTRACT
Towards a contextual understanding of B2B salespeople’s selling competencies − an exploratory study among purchasing decision-makers of internationally-oriented technology firms
The characteristics of modern ...