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Key factors affecting purchase intention in Russian online context
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-06-14)
Russian e-commerce has drawn a lot of attention in academic publications as well as in public media lately. The market is growing with a speed of rocket offering companies enormous business opportunities. However, combination ...
THE MARKETING OF SOCIAL ENTERPRISES: Understanding the concepts of marketing and market orientation of social enterprises within the context of Pakistani market
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-06-14)
The concepts of social entrepreneurship and social enterprises have been extensively discussed in the previous two decades, yet the topic is still not matured yet. Most of the available literature is focused on defining ...
Children of Matter: Luxury Value Perceptions of Millennials in Higher Education in Europe
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-06-14)
In recent years, the luxury market has entered a period of very modest growth, which has been dubbed the ‘new normal’, where varying tourist flows, currency fluctuations, and shifted consumer tastes dictate the terms. The ...
International Entrepreneurship in Bottom of the Pyramid Markets – Overcoming institutional constraints
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-19)
Bottom of the pyramid (BoP) markets are an underserved market of approximately four billion people living on under $5 a day in four regional areas: Africa, Asia, Eastern Europe and Latin America. According to estimations, ...
2014 Ukraine crisis – Implications for corporate crisis management
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-19)
In the late year 2013 events started to unfold in Ukraine’s capital city Kiev that would change the political and economic environment of the EU and Russia. The tension had been building for years between the two parties ...
How Cloud Services may Enable SMEs to Overcome International Growth Challenges: Finnish SMEs in the IT Industry
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-19)
Digitalization and technology megatrends such as Cloud services have provided SMEs with a suitable atmosphere and conditions to internationalize and seek for further business growth. There is a limited amount of research ...
Get your website noticed How to reach, acquire and retain customers online
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-08-09)
The Internet has developed itself as a major tool in marketing. With the advent of the Internet, online marketing has become the main marketing strategy used by most companies to promote their products. However, with the ...
Adapting to a team of host culture domination: Experiences of Finnish and British expatriates
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-06-22)
International teams are permanent features of the global market, and multinational companies cannot ignore them. This thesis discusses an individual’s adaptation to a team of host culture domination by looking at the ...
The role of emotions in value creation for families in pediatric health care
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-06-14)
The purpose of this study was to analyze emotions related to a child’s critical illness from the perspective of the family and discuss the link those emotions might form with value creation. High quality service is of ...