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Customer buying experience in multichannel retailing : Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailers
(Turun yliopisto, 2017-10-09)
Meaningful, memorable and unique customer experiences are proved to influence customer satisfaction and customer loyalty, creating value for companies. However, due to changing multichannel environment and the lack of ...
Customer buying experience in multichannel retailing: Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailers
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-23)
Meaningful, memorable and unique customer experiences are proved to influence customer satisfaction and customer loyalty, creating value for companies. However, due to changing multichannel environment and the lack of ...