Assessing the potential performance of network business model – Performance Indicators in the case of “physical activity prescription”

Abstract

<p style="margin: 0px; font-family: 'Times New Roman';">The commercialization of new inventions requires a feasible and viable business model. But, how do</p> <p style="margin: 0px; font-family: 'Times New Roman';">we evaluate its potential performance, especially as more often the innovation requires collaboration</p> <p style="margin: 0px; font-family: 'Times New Roman';">between several firms? The objective of this paper is to demonstrate a framework for estimating</p> <p style="margin: 0px; font-family: 'Times New Roman';">performance in a networked business models. Our research method is action research. The empirical</p> <p style="margin: 0px; font-family: 'Times New Roman';">data comes from a case of business model creation for &ldquo;physical activity prescription&rdquo; by network of</p> <p style="margin: 0px; font-family: 'Times New Roman';">four companies in Health and Wellbeing sector. By combining existing approaches for business</p> <p style="margin: 0px; font-family: 'Times New Roman';">modeling and business networks with our empirical data, we describe the focal points of</p> <p style="margin: 0px; font-family: 'Times New Roman';">performance estimation in the context of business network. The results highlights the importance of</p> <p style="margin: 0px; font-family: 'Times New Roman';">measuring all main components of the business model and also the business network partners&rsquo; view</p> <p style="margin: 0px; font-family: 'Times New Roman';">on trust, contracts and fairness.</p>