Data-driven Business Model Innovation - When is Decoupling Necessary?

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dc.contributor.authorEriksson Taina
dc.contributor.authorNummela Niina
dc.contributor.authorHeikkilä Marikka
dc.contributor.organizationfi=Centre for Collaborative Research (CCR)|en=Centre for Collaborative Research (CCR)|
dc.contributor.organizationfi=kansainvälinen liiketoiminta|en=International Business|
dc.contributor.organization-code1.2.246.10.2458963.20.72646005131
dc.contributor.organization-code1.2.246.10.2458963.20.87107995810
dc.converis.publication-id178627510
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/178627510
dc.date.accessioned2025-08-28T00:58:40Z
dc.date.available2025-08-28T00:58:40Z
dc.description.abstract<p> This chapter investigates the issues related to data-driven business model innovation which relate them to the need of decoupling. More specifically, this study investigates how small- and medium-sized enterprises (SMEs) innovate new business by utilising data analytics techniques to improve their future competitiveness and resilience. This chapter adopts a “matched-pair” case study of two Finnish SMEs applying an inductive approach and data triangulation and uncovers the emergence of business model innovation in real time. Focal factors have led the SMEs to decouple the novel business from the established one and develop a parallel business model for the new offering of the studied SMEs. The findings have proved that in the case of SMEs, decoupling has been necessary for resilience building purposes. The key contribution of the study is in uncovering that forward firms’ strategies help managing multiple business models in SMEs when decoupling takes place. <br></p>
dc.description.edition1
dc.format.pagerange82
dc.format.pagerange97
dc.identifier.eisbn978-1-00-332673-1
dc.identifier.isbn978-1-03-235402-6
dc.identifier.olddbid206796
dc.identifier.oldhandle10024/189823
dc.identifier.urihttps://www.utupub.fi/handle/11111/48990
dc.identifier.urlhttps://doi.org/10.4324/9781003326731-6
dc.identifier.urnURN:NBN:fi-fe2023022027738
dc.language.isoen
dc.okm.affiliatedauthorEriksson, Taina
dc.okm.affiliatedauthorNummela, Niina
dc.okm.affiliatedauthorHeikkilä, Marikka
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationnot an international co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA3 Book
dc.publisherRoutledge
dc.publisher.countryUnited Statesen_GB
dc.publisher.countryYhdysvallat (USA)fi_FI
dc.publisher.country-codeUS
dc.publisher.isbn978-1-4724;978-0-203;978-0-415;978-0-7007;978-0-7103;978-0-7146;978-1-134;978-1-135;978-1-136;978-1-138;978-1-315;978-1-317;978-1-351;978-1-84169;978-1-84872;978-1-84893;978-0-8153;978-0-429;978-0-367;978-1-003;978-1-000;978-1-032;978-0-367;978-0-429
dc.publisher.placeNew York
dc.relation.doi10.4324/9781003326731-6
dc.relation.ispartofseriesRoutledge frontiers in the development of international business, management and marketing
dc.source.identifierhttps://www.utupub.fi/handle/10024/189823
dc.titleData-driven Business Model Innovation - When is Decoupling Necessary?
dc.title.bookReconfiguration of business models and ecosystems: Decoupling and resilience
dc.year.issued2023

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