Triple role of business model co-creation in business networks

Abstract

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</p><div> <div> <div> <p>This paper focuses on the topics of learning and coordination within emerging business networks. It discusses the triple role of Business Model co-creation process within business networks: first the process helps the business network to learn and create trust between the partners, second it helps the partners to estimate the feasibility and fairness of the cooperation, and third, it helps the business network to agree on the use of differing coordination mechanisms. This paper contributes to the existing literature on business model co-creation and coordination in networked settings. </p> </div> </div> </div>