Tracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm

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dc.contributor.authorElina Jaakkola
dc.contributor.authorJodie Conduit
dc.contributor.authorJulia Fehrer
dc.contributor.organizationfi=markkinointi|en=Marketing|
dc.contributor.organization-code1.2.246.10.2458963.20.50826905346
dc.converis.publication-id37565889
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/37565889
dc.date.accessioned2022-10-28T13:21:23Z
dc.date.available2022-10-28T13:21:23Z
dc.identifier.isbn978-1-5264-0283-7
dc.identifier.olddbid181495
dc.identifier.oldhandle10024/164589
dc.identifier.urihttps://www.utupub.fi/handle/11111/38189
dc.identifier.urlhttps://uk.sagepub.com/en-gb/eur/product/978-1-5264-0283-7
dc.identifier.urnURN:NBN:fi-fe2021042826633
dc.language.isoen
dc.okm.affiliatedauthorJaakkola, Elina
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationinternational co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA3 Book
dc.publisherSage Publications
dc.publisher.countryUnited Kingdomen_GB
dc.publisher.countryBritanniafi_FI
dc.publisher.country-codeGB
dc.publisher.isbn978-1-902062; 978-0-9582879; 978-0-9540421; 978-0-9551335; 978-1-906048; 978-1-4129
dc.publisher.placeLondon, UK
dc.source.identifierhttps://www.utupub.fi/handle/10024/164589
dc.titleTracking the Evolution of Engagement Research: Illustration of Midrange Theory in the Service-Dominant Paradigm
dc.title.bookThe SAGE Handbook of Service-Dominant Logic
dc.year.issued2018

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