YouTube

In this chapter, first, I will give an overview of the timeline of YouTube and its predecessors in the film and media history. In addition, I will look into popular phenomena on YouTube as well as its technological affordances in order to pave the way to studies of pragmatics on YouTube. Then, I will discuss videos from the following perspectives: categorization of videos as communicative genres, YouTube micro-celebrity and fame, and representations of the cultural other on YouTube. Finally, I will consider YouTube videos from the perspectives of networked audience, participation frameworks, comment discussions, conflicts, and commentary videos.