Making Sense of Network Dynamics through Network Picturing

dc.contributor.authorTiina Valjakka
dc.contributor.authorValtteri Kaartemo
dc.contributor.authorKatri Valkokari
dc.contributor.organizationfi=kansainvälinen liiketoiminta|en=International Business|
dc.contributor.organization-code1.2.246.10.2458963.20.72646005131
dc.converis.publication-id18878750
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/18878750
dc.date.accessioned2022-10-27T12:13:58Z
dc.date.available2022-10-27T12:13:58Z
dc.description.abstract<p>The future structure and paths of development of dynamic business networks are fundamentally unknowable. The managerial challenge is to influence the development within a business network crossing organizational boundaries. Practical tools are needed to map out how actors’ network strategies actually come into being while organizations continuously interact with each other. The described cases explore sense-making processes between the involved network actors and utilize network pictures as a boundary-spanning tool for strategic management. First, network picturing was utilized by a multinational company to identify the needs of actors in its network and to develop their value propositions under various network scenarios. Second, an SME’s (Small and medium-sized enterprise)most important connections were identified with network picturing to enable the company to drive changes in the network. The broader network perspectives depicted were the end users’ network pictures from different customer segments. In both cases, network picturing resulted in the identification of new relevant network actors and the requirements for building connections to them.<br /></p>
dc.format.extent15
dc.format.pagerange63
dc.format.pagerange77
dc.identifier.eisbn978-3-319-49649-8
dc.identifier.isbn978-3-319-49648-1
dc.identifier.olddbid174093
dc.identifier.oldhandle10024/157187
dc.identifier.urihttps://www.utupub.fi/handle/11111/33497
dc.identifier.urlhttp://link.springer.com/chapter/10.1007/978-3-319-49649-8_5
dc.identifier.urnURN:NBN:fi-fe2021042716562
dc.language.isoen
dc.okm.affiliatedauthorKaartemo, Valtteri
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationnot an international co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA3 Book
dc.publisherSpringer
dc.publisher.isbn978-81-322;978-3-540;978-3-642;978-3-662;978-3-7908;978-3-8274;978-3-8347;978-90-481;978-94-007;978-94-009;978-94-010;978-94-011;978-94-015;978-94-017;978-94-024;978-0-387;978-0-8176;978-1-4419;978-1-4612;978-1-4613;978-1-4614;978-1-4615;978-1-4684;978-1-4757;978-1-4899;978-1-4939;978-1-5041;978-3-319;978-1-4020;978-0-85729;978-1-4471;978-1-84628;978-1-84800;978-1-84882;978-1-84996;978-1-85233;978-3-211;978-3-7091;978-4-431;978-3-322;978-3-409;978-3-531;978-3-658;978-3-663;978-3-8100;978-981-287;978-981-10;978-981-13;978-3-030;978-981-32;978-981-15;978-981-16;978-981-329;978-981-334;978-981-336;978-3-031;978-981-19;
dc.relation.doi10.1007/978-3-319-49649-8_5
dc.source.identifierhttps://www.utupub.fi/handle/10024/157187
dc.titleMaking Sense of Network Dynamics through Network Picturing
dc.title.bookPractices for Network Management: In Search of Collaborative Advantage
dc.year.issued2017

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