Innovation Adoption of New E-Scooters Service in Finland :O n Consumer Perspective

Abstract

ABSTRACT The aim of the research was to understand the innovation adoption of new e-scooters service in Finland on consumer perspective. The changing world, the air pollution and the greenhouse gas emissions from the fossil fuel have led to the innovation of less polluting and more energy efficient sources of transportation. For this study, survey questionnaire was designed and distributed among the respondents. Different questions were asked from the respondents related to scooter purchase behavior, convenience, ease and whether they find it expensive or not. The findings revealed that people do not need any manual guide to use scooter, they think it will reduce environmental pollution, it is a new concept but is expensive to afford and they would want to have a tests drive before purchasing it. From the major analysis, it has been figured out that the youth are the most abundant user of this technology. The reason as indicated in the analysis is the living style and preference of the consumers. However, the findings also reflect a critical fact that almost 85 percent of the respondents prefer walking as the major mode of traveling. And only a 22.5 percent of the respondent indicated a positive attitude towards scooter as their favorite mode to travel. It is recommended that manufacturers and distributors need to create compatible and affordable new and innovative technologies and also, the company or dealer should interact or communicate information to the consumer or bring an innovative change in minds of consumers.