Emotional design: Creating user interfaces that evoke emotions

Abstract

This thesis examined emotional designs in user interfaces of mobile applications. This study was conducted to analyze the positive impact of emotional design elements that how they evoke emotions in user interfaces of mobile applications and affect user engagement and satisfaction.

The study is based on various user interfaces of mobile applications. Some parts of the thesis is covered with the background of user interface, emotional designs, design key elements, and some psychological theories. Other parts are based on the user surveys and designer analysis of user interfaces of some specific applications. To analyze the positive emotions on the basis of research questions, case studies from different industries, such as social, educational, and health industries, would be examined through surveys. These surveys are based on three levels of emotional designs that how these levels would align with the enhancement of user engagement and satisfaction. The data collected through the surveys also provided some feedback and opinions on the user interface according to user perceptions.

The results of this study contributes an experience in mobile application development. It helps designers to create more engaging and satisfying mobile applications user interfaces by fullfilling the user requirements on the basis of emotional designs which stands out from the competitive market.