CHINA'S K12 ONLINE EDUCATION RESEARCH UNDER THE EPIDEMIC : Satisfaction Analysis on K12 Distance Learning

Abstract

The value that the Internet brings to the K12 education industry is reflected in four aspects: supply chain, efficiency improvement, experience optimization and clear output.

In this research, we first briefly introduce the K12 online education and its history of development. Additionally, we discuss the general features of the online educations according to analyzing the comments under the relevant applications.

Then we analyze the market of K12 online education in China, including the dominant applications in the current market, the business model, and the supply chain of the online education.

Next, we analyze the evaluation framework for online education which is proposed by Quality Matters as a model. Even though it is still very difficult to design a model that can perfectly evaluation the quality of online education, however, at least, according to the analysis, we see the possibility.

To analyze the satisfaction of the distance learning in K12, we design a questionnaire and receive responses from 218 student and more than 100 responses from their parents. Based on the data, we find the result is relatively positive. Evidence shows the potential bright future of online education.

Therefore, we use SWOT model to analyze and predict the future development of K12 online education from different dimensions. Finally conclude the research.