Effect of supply chain resilience on competitive advantage and firm performance under environmental uncertainty in the dairy industry of Iran

Abstract

The This study aims to investigate how supply chain resilience affects frim performance and competitive advantage in the face of environmental uncertainty in Iran's dairy industry. The present research is practical in terms of purpose and causal in terms of method. The method of data collection was a survey and using a questionnaire tool, whose validity and reliability were confirmed. According to Cochran's formula, where the statistical population is about 200 people, our sample is 127 people. Reliability and reliability tests such as construct validity and content validity as well as Cronbach's alpha coefficient were also used. Causal tests and structural equation models have also been used to analyze the research data. The findings demonstrate that resilient supply networks enhance both organizational performance and competitive advantage. Likewise, the association between a robust supply chain and competitive advantage as well as the relationship between a resilient supply network and organizational performance are both positively impacted by environmental uncertainty. The study adds to the body of knowledge regarding the dairy industry's competitive advantage, supply chain resilience, and firm performance.