B2C Business Models for Museum and Cultural Travel Mixed Reality Solutions

Tietueen suppeat tiedot
dc.contributor.authorOlli I. Heimo
dc.contributor.authorTuomas Mäkilä
dc.contributor.authorTimo Korkalainen
dc.contributor.authorLauri Viinikkala
dc.contributor.authorTeijo Lehtonen
dc.contributor.organizationfi=Suomen historia|en=Finnish History|
dc.contributor.organizationfi=Technology Research Center TRC|en=Technology Research Center TRC|
dc.contributor.organization-code1.2.246.10.2458963.20.58905910210
dc.contributor.organization-code1.2.246.10.2458963.20.74573847261
dc.contributor.organization-code2609060
dc.converis.publication-id17524135
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/17524135
dc.date.accessioned2025-08-27T23:41:37Z
dc.date.available2025-08-27T23:41:37Z
dc.description.abstract<p>In this paper B2C business models for cultural travel mixed reality solutions are analysed through both mobile application and video game business model frameworks. We argue that there are several business models that overlap both traditional application business in mobile ecosystems as well as video gaming and there are quite a few that are not (yet) feasible. This study presents a new improved model to comprehend and further analyse the MR business logic in museums and cultural travel business-to-customer business models.</p>
dc.identifier.isbn978-1-4503-4367-1
dc.identifier.olddbid204437
dc.identifier.oldhandle10024/187464
dc.identifier.urihttps://www.utupub.fi/handle/11111/52667
dc.identifier.urlhttp://dl.acm.org/citation.cfm?id=2994310
dc.identifier.urnURN:NBN:fi-fe2021042715795
dc.language.isoen
dc.okm.affiliatedauthorHeimo, Olli
dc.okm.affiliatedauthorMäkilä, Tuomas
dc.okm.affiliatedauthorKorkalainen, Timo
dc.okm.affiliatedauthorViinikkala, Lauri
dc.okm.affiliatedauthorLehtonen, Teijo
dc.okm.discipline113 Computer and information sciencesen_GB
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline113 Tietojenkäsittely ja informaatiotieteetfi_FI
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationnot an international co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA4 Conference Article
dc.publisher.placeTampere
dc.relation.conferenceInternational Academic Mindtrek Conference
dc.relation.doi10.1145/2994310.2994349
dc.relation.ispartofseriesAcademic Mindtrek
dc.relation.volume20
dc.source.identifierhttps://www.utupub.fi/handle/10024/187464
dc.titleB2C Business Models for Museum and Cultural Travel Mixed Reality Solutions
dc.title.bookAcademic Mindtrek: Proceedings of the 20th International Academic Mindtrek Conference
dc.year.issued2016

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