A Conceptual Analysis of Labels Referring to Brand Co-Creation

Tietueen suppeat tiedot
dc.contributor.authorTähtinen Jaana
dc.contributor.authorSuomi Kati
dc.contributor.organizationfi=Porin yksikkö|en=Pori Unit|
dc.contributor.organization-code1.2.246.10.2458963.20.85476593059
dc.converis.publication-id174475008
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/174475008
dc.date.accessioned2022-10-28T13:10:06Z
dc.date.available2022-10-28T13:10:06Z
dc.description.abstract<p>As research on brand co-creation is rapidly increasing, it is time to take a look at its theoretical grounding; the current conceptual language. This chapter examines the conceptual state of brand co-creation research by focusing on i) the definitions of the concepts and ii) the descriptions of the terms used to refer to brand co-creation. The aim is to reveal and clarify any conceptual confusions and to disentangle the concept combinations used. We apply Conceptual Analysis Method, which is also further developed in the process. As an outcome, the chapter offers conceptual maps of the five most used concepts. The maps illuminate the complexity of the phenomenon and aid future research to bolster multi-vocal theory development.<br></p>
dc.format.pagerange2
dc.format.pagerange31
dc.identifier.eisbn978-1-83910-542-2
dc.identifier.isbn978-1-83910-541-8
dc.identifier.olddbid180185
dc.identifier.oldhandle10024/163279
dc.identifier.urihttps://www.utupub.fi/handle/11111/38143
dc.identifier.urlhttps://www.elgaronline.com/view/edcoll/9781839105418/9781839105418.00009.xml
dc.identifier.urnURN:NBN:fi-fe2022081154467
dc.language.isoen
dc.okm.affiliatedauthorTähtinen, Jaana
dc.okm.affiliatedauthorSuomi, Kati
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationnot an international co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA3 Book
dc.publisherEdward Elgar Publishing
dc.publisher.countryUnited Kingdomen_GB
dc.publisher.countryBritanniafi_FI
dc.publisher.country-codeGB
dc.publisher.isbn978-0-85793; 978-1-0353; 978-1-78100; 978-1-78195; 978-1-78254; 978-1-78347; 978-1-78471; 978-1-78536; 978-1-78643; 978-1-78811; 978-1-78897; 978-1-78990; 978-1-80037; 978-1-80088; 978-1-80220; 978-1-80392; 978-1-83910; 978-1-84064; 978-1-84376; 978-1-84542; 978-1-84720; 978-1-84844; 978-1-84980; 978-1-85278; 978-1-85898
dc.publisher.placeCheltenham
dc.source.identifierhttps://www.utupub.fi/handle/10024/163279
dc.titleA Conceptual Analysis of Labels Referring to Brand Co-Creation
dc.title.bookResearch handbook on brand co-creation: Theory, practice, and ethical implications
dc.year.issued2022

Tiedostot

Näytetään 1 - 1 / 1
Name:
A Conceptual Analysis of Labels Referring to Brand Co-Creation.pdf
Size:
1.05 MB
Format:
Adobe Portable Document Format
Lataa

Kokoelmat

Rinnakkaistallenteet