Explaining data-driven personas to end users

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dc.contributor.authorSoon Gyo Jung
dc.contributor.authorJoni Salminen
dc.contributor.authorBernard J. Jansen
dc.contributor.organizationfi=markkinointi|en=Marketing|
dc.contributor.organization-code1.2.246.10.2458963.20.50826905346
dc.converis.publication-id48042328
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/48042328
dc.date.accessioned2022-10-27T12:14:03Z
dc.date.available2022-10-27T12:14:03Z
dc.description.abstract<p>Enabled by digital user data and algorithms, persona user interfaces (UI) are moving to digital formats. However, algorithms and user data, if left unexplained to end users, might leave data-driven personas (DDPs) difficult to understand and trust. This is because the data and the way it is processed are complex and not self-evident, requiring explanations of the DDP information and UIs. In this research, we provide a proof of concept for adding transparency to DDP using a real system UI. Furthermore, we demonstrate ways to add breakdown information that can help alleviate user stereotyping associated with the use of personas. </p>
dc.identifier.issn1613-0073
dc.identifier.jour-issn1613-0073
dc.identifier.olddbid174105
dc.identifier.oldhandle10024/157199
dc.identifier.urihttps://www.utupub.fi/handle/11111/33502
dc.identifier.urlhttp://ceur-ws.org/Vol-2582/
dc.identifier.urnURN:NBN:fi-fe2021042822712
dc.language.isoen
dc.okm.affiliatedauthorSalminen, Joni
dc.okm.discipline113 Computer and information sciencesen_GB
dc.okm.discipline113 Tietojenkäsittely ja informaatiotieteetfi_FI
dc.okm.internationalcopublicationinternational co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA4 Conference Article
dc.publisher.countryGermanyen_GB
dc.publisher.countrySaksafi_FI
dc.publisher.country-codeDE
dc.relation.conferenceWorkshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies
dc.relation.ispartofjournalCEUR Workshop Proceedings
dc.relation.ispartofseriesCEUR Workshop Proceedings
dc.relation.volume2582
dc.source.identifierhttps://www.utupub.fi/handle/10024/157199
dc.titleExplaining data-driven personas to end users
dc.title.book2020 Workshop on Explainable Smart Systems for Algorithmic Transparency in Emerging Technologies, ExSS-ATEC 2020
dc.year.issued2020

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