Identifying gender bias in blockbuster movies through the lens of machine learning

dc.contributor.authorHaris Muhammad Junaid
dc.contributor.authorUpreti Aanchal
dc.contributor.authorKurtaran Melih
dc.contributor.authorGinter Filip
dc.contributor.authorLafond Sebastien
dc.contributor.authorAzimi Sepinoud
dc.contributor.organizationfi=data-analytiikka|en=Data-analytiikka|
dc.contributor.organization-code1.2.246.10.2458963.20.68940835793
dc.converis.publication-id179210430
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/179210430
dc.date.accessioned2025-08-28T00:13:44Z
dc.date.available2025-08-28T00:13:44Z
dc.description.abstractThe problem of gender bias is highly prevalent and well known. In this paper, we have analysed the portrayal of gender roles in English movies, a medium that effectively influences society in shaping people's beliefs and opinions. First, we gathered scripts of films from different genres and derived sentiments and emotions using natural language processing techniques. Afterwards, we converted the scripts into embeddings, i.e., a way of representing text in the form of vectors. With a thorough investigation, we found specific patterns in male and female characters' personality traits in movies that align with societal stereotypes. Furthermore, we used mathematical and machine learning techniques and found some biases wherein men are shown to be more dominant and envious than women, whereas women have more joyful roles in movies. In our work, we introduce, to the best of our knowledge, a novel technique to convert dialogues into an array of emotions by combining it with Plutchik's wheel of emotions. Our study aims to encourage reflections on gender equality in the domain of film and facilitate other researchers in analysing movies automatically instead of using manual approaches.
dc.identifier.jour-issn2662-9992
dc.identifier.olddbid205423
dc.identifier.oldhandle10024/188450
dc.identifier.urihttps://www.utupub.fi/handle/11111/54379
dc.identifier.urlhttps://www.nature.com/articles/s41599-023-01576-3
dc.identifier.urnURN:NBN:fi-fe2023041536793
dc.language.isoen
dc.okm.affiliatedauthorGinter, Filip
dc.okm.discipline113 Computer and information sciencesen_GB
dc.okm.discipline113 Tietojenkäsittely ja informaatiotieteetfi_FI
dc.okm.internationalcopublicationnot an international co-publication
dc.okm.internationalityInternational publication
dc.okm.typeA1 ScientificArticle
dc.publisherSPRINGERNATURE
dc.publisher.countryUnited Kingdomen_GB
dc.publisher.countryBritanniafi_FI
dc.publisher.country-codeGB
dc.relation.articlenumber94
dc.relation.doi10.1057/s41599-023-01576-3
dc.relation.ispartofjournalHumanities & social sciences communications
dc.relation.volume10
dc.source.identifierhttps://www.utupub.fi/handle/10024/188450
dc.titleIdentifying gender bias in blockbuster movies through the lens of machine learning
dc.year.issued2023

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