Kohtaamisia lähiruoka-ajattelun kentällä. – Havaintoja ulkomaisten lähiruokayritysten tarjontakonsepteista ja kuluttajien ostoympäristöistä.

foreign local food companies and their business concepts were studied in order to bring
new ideas to Finnish local food business and thus promote growth in Finnish local food markets. Research questions were explored with qualitative, constructive, future oriented ethnographic research approach and benchmark-analysis.