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Aineistot 331-340 / 367
Experiences in B2B events : Event goals vs. actual client experience
(Turun yliopisto, 2018-06-20)
Events have potential when it comes to creating multifaceted experiences and deepening customer relationships, and this has been realized in the last couple of decades in the business world. However, the research in the ...
Lääkäripalvelujen markkinointiviestinnän etiikka : Kuluttajien mielikuvia markkinointiviestien sisällöstä ja eettisyydestä
(2015-01-09)
Terveydenhuoltokenttä on muuttunut viime aikoina voimakkaasti, ja yksityinen sektori tuottaa jo merkittävän osan Suomessa tarjottavista lääkäripalveluista. Tämän tutkimuksen tarkoitus oli selvittää kuluttajien näkemyksiä ...
Fundraising and investor relations in social enterprise: Marketing your way out of the pioneer gap in African off-grid renewable energy
(2014-11-05)
Social enterprises apply the best of business for the pursuit of social or environmental mission while also generating revenues. Globally, nearly 1,3 billion people lack access to electricity, as well as another billion ...
Mitigating uncertainty in logistics outsourcing with ERP systems
(2014-02-19)
Outsourcing is a common strategy for companies looking for cost savings and improvements in performance. This has been especially prevalent in logistics, where warehousing and transporting are typical targets for outsourcing. ...
Open innovation model for a large company in the ICT industry: Case Ericsson LMF
(2014-05-21)
Open innovation paradigm states that the boundaries of the firm have become permeable, allowing knowledge to flow inwards and outwards to accelerate internal innovations and take unused knowledge to the external environment; ...
Selection criteria in international subcontracting : An example from the Finnish wood construction industry
(Turun yliopisto, 2018-02-12)
The construction industry in Finland is booming and it is not unusual to have multiple different subcontractors and nationalities operating in construction sites. In addition, the construction projects are increasingly ...