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MyData ecosystem from a value perspective : A case study on smart mobility
(2020-08-12)
In today’s digital world, companies are increasingly connected, forming ecosystems that enable global partner networks to integrate their offerings and resources to co-create unique value. Similarly, digitization has allowed ...
International knowledge transfer in licensing agreements of educational products
(2019-06-20)
In the past years, there has been an increasing recognition that companies choose to enter different types of collaboration for acquiring new learning and efficiency through knowledge transfer. One of these collaborations ...
Internationalization of influencer marketing platforms : Study of social media influencers’ platform adoption
(2020-06-15)
The budgets spent on influencer marketing have grown exponentially over the past two years and the trend is expected to continue in the future. As a result, a new form of digital platform, influencer marketing platform, ...
A marketing perspective on e-commerce in an MNC
(2019-06-17)
The rapidly evolving digital environment has made online shopping an established form of shopping behavior in various industries. In this regard, the role of the consumer has become more empowered, and the digital environment ...
The role of diaspora network in ethnic entrepreneurial process : Vietnamese entrepreneurs in Finland
(2019-04-23)
Immigration and emigration have been a global sensation for a long time, especially during the last centuries since many worldwide incidents including wars and economic crisis have occurred. In the host country, immigrants ...
Global mobility of blue-collar workforce: Sourcing talent from outside the EU
(2021-03-23)
Aging demographics and rising educational levels in Europe are making EU-based companies increasingly reliant on immigration to meet talent needs. This is especially true in manufacturing industries that are reliant on ...
An Institutional Approach to Internationalization : Focus on Finnish SMEs in the Renewable Energy Industry
(2021-04-06)
The aim of the thesis is to examine how regulative institutions reflect the internationalization of Finnish SMEs in the renewable energy industry. The purpose of the thesis is twofold: to support Finnish renewable energy ...
Formulation of a Corporate Political Strategy in an Emerging Market : Subsidiaries of Finnish MNEs in Vietnam
(2019-02-14)
Emerging markets have become an attractive business destination for multinational enterprises (MNEs) seeking new business opportunities beyond the developed and well-established markets. Even though emerging markets offer ...
A case study of internal customer commitment and satisfaction
(2019-06-14)
Committed employees are a valuable asset to a company. For a company to successfully compete in the global markets, satisfied and committed employees are in significant position in creating superior value to the customers. ...
Human resources in a multinational corporation : From administrative function to a strategic partner of top management
(2019-08-07)
International human resource management literature has supported the idea of Human resources
(HR) as a strategic partner in organizations. HR’s role as a strategic partner is to manage
organization’s intangible assets, ...