Selaus tekijän mukaan kokoelmassa Väitöskirjat
-
Guided by the nose: Impact of olfactory cues on consumers’ purchase behavior in food products
Sandell, Kaisa
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 61 (Turun yliopisto. Turun kauppakorkeakoulu, 21.08.2020)ABSTRACT Sensory marketing, affecting consumers’ perception and behavior via our five senses, has gained a foothold in recent decades both in academia and among practitioners. If vision and audition dominated earlier ...