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Toward a customer-centric perspective of customer experience
(Turun yliopisto. Turun kauppakorkeakoulu, 2020-06-17)
Customer experience has become a key priority in marketing research and practice. Researchers largely recognize that the customer experience emerges as responses to stimuli along a customer journey. Extant research often ...
The Impact of CRM System Development on CRM Acceptance
(Turun yliopisto, 2013-04-19)
Resource access and creation in networks for service innovation
(Turun yliopisto, 2014-11-21)
Enhancing Customer Participation for Superior Value Outcomes in Knowledge Intensive Business Services
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-05-24)