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Viability amid systemic crisis: The CORER framework

Marzzullo Marialuisa; Russo-Spena Tiziana; Caputo Francesco; Kaartemo Valtteri; Mele Cristina

dc.contributor.authorMarzzullo Marialuisa
dc.contributor.authorRusso-Spena Tiziana
dc.contributor.authorCaputo Francesco
dc.contributor.authorKaartemo Valtteri
dc.contributor.authorMele Cristina
dc.date.accessioned2022-10-28T13:11:14Z
dc.date.available2022-10-28T13:11:14Z
dc.identifier.urihttps://www.utupub.fi/handle/10024/163420
dc.description.abstract<div><h3><br></h3><h3>Purpose<br></h3><p>The COVID-19 wave spread all over the global market, affecting all industries. This paper aims to develop the understanding of how service systems can enhance their viability when facing rapid systemic changes.</p></div><div><h3>Design/methodology/approach</h3><p>The authors use data from Reddit, and particularly the subreddit r/coronavirus, to identify posts that discuss the impact of coronavirus on business. The authors use an algorithm to scrape the data with business-related search terms and elaborate relevant posts.</p></div><div><h3>Findings</h3><p>The findings show key topics and related sentiments on the impact of COVID-19 on business. Service systems can enhance viability by identifying alternative paths for emerging opportunities (by being creative), seize opportunities offered by the changing environment (by being opportunistic), not compromise conditions for internal balance (by being resilient), focus attention on critical purposes (by being essential) and perform nonharmful actions (by being responsible).</p></div><div><h3>Originality/value</h3><p>This paper proposes a framework depicting five possible key enhancers of viability to face a systemic crisis. In brief, companies need to ensure that they are creative, opportunistic, resilient, essential and responsible.</p></div>
dc.language.isoen
dc.publisherEmerald
dc.titleViability amid systemic crisis: The CORER framework
dc.identifier.urlhttps://doi.org/10.1108/JBIM-07-2021-0350
dc.identifier.urnURN:NBN:fi-fe2022081154478
dc.contributor.organizationfi=kansainvälinen liiketoiminta|en=International Business|
dc.contributor.organization-code2608202
dc.converis.publication-id175327182
dc.converis.urlhttps://research.utu.fi/converis/portal/Publication/175327182
dc.identifier.eissn2052-1189
dc.identifier.jour-issn0885-8624
dc.okm.affiliatedauthorKaartemo, Valtteri
dc.okm.discipline512 Business and managementen_GB
dc.okm.discipline512 Liiketaloustiedefi_FI
dc.okm.internationalcopublicationinternational co-publication
dc.okm.internationalityInternational publication
dc.okm.typeJournal article
dc.publisher.countryUnited Kingdomen_GB
dc.publisher.countryBritanniafi_FI
dc.publisher.country-codeGB
dc.relation.doi10.1108/JBIM-07-2021-0350
dc.relation.ispartofjournalJournal of Business and Industrial Marketing
dc.year.issued2022


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