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Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms
(Turun yliopisto, 2015-12-11)
ABSTRACT
Towards a contextual understanding of B2B salespeople’s selling competencies − an exploratory study among purchasing decision-makers of internationally-oriented technology firms
The characteristics of modern ...
Onko sen pakko olla mersu? : Automerkkifoorumien verkkokeskustelut markkinatiedon lähteenä
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-08-20)
Sosiaalinen media on viime vuosina tullut keskeiseksi osaksi vallitsevaa kulutuskulttuuria ja -prosesseja ja muokannut yhä useamman yrityksen markkinointiympäristöä. Markkinoijan näkökulmasta varsin kiinnostavana sosiaalisen ...
Means, motive, and opportunity : engaging stakeholders towards opportunity creation through effectuation
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-11-02)
This study builds upon the theory of entrepreneurial effectuation; a theory that explains how new firms come to be through the means oriented, iterative, and experimental actions of entrepreneurs and their engagement with ...
Strategizing in the new normal : implications of digitalization for strategizing and uncertainty : philosophical and managerial considerations
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-11-16)
Something fundamental is changing – or is it? The firms are preoccupied by transformations and disruptions, the scholars are reassessing the validity of old theories, the politicians are wondering where the power is, and ...
Marketing Corporate Debt
(Turun yliopisto, 2012-11-16)
Dynamic capabilities in the international growth of small and medium-sized firms
(Turun yliopisto, 2011-08)
Identity and multinational corporations - Building unity within diversity
(Turun yliopisto, 2015-06-09)
Network development process of international new ventures in internet-enabled markets: service ecosystems approach
(Turun yliopisto, 2013-11-22)
Myyjän toiminnan laatu kuluttajapalvelujen myyntikohtaamisessa - ostajan näkökulma myyjän suoritusarviointiin
(Turun yliopisto, 2013-09-20)