Hae
Aineistot 111-120 / 2261
Backpacker 2.0 - Contemporary backpackers and their use of social media as an information and communication platform
(2013-11-28)
Long-term independent budget travel to countries far away has become increasingly common over the last few decades, and backpacking has now entered the tourism mainstream. Nowadays, backpackers are a very important segment ...
A service perspective to digital innovation: exploring the emergence of autonomous shipping
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-02-26)
Current research describes digital innovation largely similar to product innovation. Digital innovation is seen as an object of coherent activities, however in reality digital innovation results from convergence of variant ...
Cross-border trade in services under modern EU trade agreements : An example: Boosting Finnish trade in services
(2020-01-03)
International trade has taken centre stage in the international politics, with even trade wars making headlines. The World Trade Organization (WTO) is failing due to the suspension of the Doha-round negotiations and its ...
RESURSSIEN TEHOKAS HYÖDYNTÄMINEN LÄHTÖLOGISTIIKASSA Kuljetusalustan täyttöasteen parantaminen kohdeyrityksessä
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-13)
Logistiikalla on keskeinen merkitys nykypäivän liiketoiminnassa, johtuen tuotannon ja kuluttajamarkkinoiden globalisoitumisesta. Etenkin kaupan alalla logistiikkakustannukset muodostavat merkittävän osan yritysten ...
Contemporary marketing in the high-tech industry: Perceptions of Finnish IT marketing professionals
(2014-05-19)
Over the last 30 years, new technologies and globalization have radically changed the way in which marketing is conducted. However, whereas their effects on business in general have been widely discussed, the focus of the ...
Corporate grassroots lobbying in the European Union
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-27)
The European Union has gone through significant changes in the past 20 years. The importance of public opinion in politics has increased and the new technologies are empowering the wider public to express its opinions. The ...
Exploring the impact of celebrity endorsement and product class involvement on advertising effectiveness: an eye tracking approach
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-27)
Celebrity endorsement has increased in popularity over the past decades and companies are willing to spend increasingly excessive amounts of money into it. Even though multiple studies support celebrity endorsement, further ...
Globaalin talouden reunoilla – Kuuban bioteknologia globaaleissa tuotantoverkostoissa
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-27)
Globaalia taloutta tutkittaessa tärkeäksi ovat muodostuneet yritysten maailmanlaajuiset tuotantoverkostot, joissa valmistetaan tuotteita ja palveluita yli valtion rajojen. Tutkielman tarkoituksena oli tarkastella miten ...
Social media in the purchasing of knowledge-intensive business services
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-27)
The purpose of this thesis was to understand how industrial buyers utilize social media in the purchasing of knowledge-intensive business services. By combining theories from past research a theoretical framework was formed ...
EXPLOITING SCENARIO PLANNING FOR STRATEGIC ASSESSMENT OF THE EXTERNAL BUSINESS ENVIRONMENT Future insights of the European pet food sector
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-04-27)
The purpose of this study is to explore how scenarios can be exploited in strategic assessment of the external business environment. One of the key challenges for managers worldwide is to adapt their businesses to the ...