Hae
Aineistot 1941-1950 / 2262
Stories from the City, Stories from the Sea - How place brands are perceived differently from the points of view of a local and a tourist
(2016-04-06)
Tämä tutkielma käsittelee paikkamarkkinointia ja paikkabrändäystä. Tutkielmassa tarkastellaan paikallisen ja turistin tapoja muodostaa kaupunkibrändi; mistä palasista brändi muodostuu kirjallisuuden ja haastateltavien ...
Suomen maakuvan rooli kansainvälisessä markkinointistrategiassa Japanin kuluttajamarkkinoilla
(2021-06-14)
Suomalaiset designtuotteet ovat kiinnostaneet japanilaisia kuluttajia jo usean vuosikymme-nen ajan. Japanilaisilla kuluttajilla on vahva mielikuva suomesta ja suomalaisista tuotteista. Globaalissa markkinataloudessa ...
Critical elements underpinning the emergence of the medical game ecosystem: gamifying traumatic brain injury rehabilitation in Finland
(2016-01-28)
The healthcare sector is currently in the verge of a reform and thus, the medical game research provide an interesting area of research. The aim of this study is to explore the critical elements underpinning the emergence ...
Experiences in B2B events : Event goals vs. actual client experience
(Turun yliopisto, 2018-06-20)
Events have potential when it comes to creating multifaceted experiences and deepening customer relationships, and this has been realized in the last couple of decades in the business world. However, the research in the ...
The formation stage of international joint ventures : Experiences from Sino-Finnish joint ventures
(2021-06-15)
China is the second largest economy in the world. The annual growth rate of its economy is
continually high. Consequently, it is not surprising that China was the second largest recipient
of foreign direct investment ...