Hae
Aineistot 11-20 / 27
Customer Experience Management in Business Markets : Strategic Roles of Target Experiences
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-09-09)
Customer experience management (CXM) has the potential to be one of the most important tools for business-to-business (B2B) firms responding to the increased commoditization of goods and services. CXM holistically extends ...
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-05-13)
Emotions are gaining ever more traction in marketing research and researchers now broadly recognize the benefits of emotional persuasion. Marketing scholars have become interested in emotions as an aspect of consumer ...
Relationship development processes in global virtual teams
(Turun yliopisto. Turun kauppakorkeakoulu, 2021-03-12)
Working on projects in global virtual teams has become the norm in the modern world. In the beginning, such teams were used to enhance the productivity and efficiency of the firms; however, over time we have realized that ...
Marketing Corporate Debt
(Turun yliopisto, 2012-11-16)
Discussion forums - From idea creation to incremental innovations. Focus on heart-rate monitors
(Turun yliopisto, 2014-09-26)
Dynamic capabilities in the international growth of small and medium-sized firms
(Turun yliopisto, 2011-08)
Towards a contextual understanding of B2B salespeople's selling competencies – An exploratory study among purchasing decision-makers of internationally-oriented technology firms
(Turun yliopisto, 2015-12-11)
ABSTRACT
Towards a contextual understanding of B2B salespeople’s selling competencies − an exploratory study among purchasing decision-makers of internationally-oriented technology firms
The characteristics of modern ...
Identity and multinational corporations - Building unity within diversity
(Turun yliopisto, 2015-06-09)