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Aineistot 21-30 / 142
Reference communication and third actors in the initiation of business relationships
(Turun yliopisto, 2011)
Information technology acceptance in the Finnish social and healthcare sector: exploring the effects of cultural factors
(Turun yliopisto, 2014-06-18)
The Construction of Entrepreneurial Opportunities - Focus on Women Entrepreneurs
(Turun yliopisto. Turun kauppakorkeakoulu, 2021-10-29)
ABSTRACT
Entrepreneurial opportunities are considered not only to be the basis of any profitable business, but also to form the core of entrepreneurship domain together with the enterprising individuals and to have the ...
Customer retention in a cross-border acquisition : a single-case study of a knowledge-intensive firm
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-11-18)
The overall aim of this study is to enhance understanding on how post-acquisition actions affect a knowledge-intensive acquired firm’s customer retention in a cross-border acquisition. The focus on target firm’s customers, ...
Sisäisesti vahva. Sisäisten suhteiden dynamiikka markkinaorientoituvassa yrityksessä: markkinoinnin, myynnin ja viestinnän vuorovaikutus
(Turun yliopisto. Turun kauppakorkeakoulu, 2021-11-19)
Markkinaorientaation kehittäminen on yrityksen menestystekijä ja toimiva yhteistyö sen edellytys. Miksi siinä onnistutaan joskus paremmin, joskus huonommin? Tämä laadullinen tutkimus tuo lisäymmärrystä siitä, miten ...
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-05-13)
Emotions are gaining ever more traction in marketing research and researchers now broadly recognize the benefits of emotional persuasion. Marketing scholars have become interested in emotions as an aspect of consumer ...