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Aineistot 11-20 / 367
National Innovation Systems and SME innovativeness : A comparative study of Finland and Germany
(Turun yliopisto, 2017-10-02)
In essence, innovative performance of a country is an outcome of the overarching innovation system. In this study, attention is drawn to particularly the Finnish and German national innovation systems. Finland and Germany ...
Digital Content Marketing in the Business-to-Business Context : A Case Study on Marketing Communications Agencies
(Turun yliopisto, 2018-02-14)
Marketing has changed because of digitalization. Marketing is moving towards digital channels and more companies are transitioning from “pushing” advertising messages to “pull” marketing, that attracts audience with the ...
Consumer online communication of corporate social responsibility in the sin industry context: Cases in the global online gambling industry.
(2014-11-28)
So-called sin industries are often related to harmfulness, unethical business, and unproductiveness. Nowadays, the alcohol, gambling, and tobacco industries are most often considered to be part of sin industries, which is ...
Kulutusluottoon suhtautuminen ja kulutusluoton omistaminen : tulkintoja klassisen taloustieteen ja taloussosiologian näkökulmista
(Turun yliopisto, 2018-02-28)
Tutkimuksen tarkoituksena on tarkastella kulutusluottoilmiötä ja tulkita ilmiötä suhteessa klassisen taloustieteen ja taloussosiologian kärjistettyihin näkemyksiin ihmisen taloudellista toiminnasta. Kvantitatiivisten ...
Exploring the motives to participate in the sharing economy : Case Airbnb.
(Turun yliopisto, 2017-10-02)
Sharing economy as a phenomenon has encountered major growth within the recent years. Consumers are increasingly keen in participating in different sharing economy services as owning is decreasing its importance and people ...
2014 Ukraine crisis – Implications for corporate crisis management
(2015-10-15)
In the late year 2013 events started to unfold in Ukraine’s capital city Kiev that would change the
political and economic environment of the EU and Russia. The tension had been building for years
between the two parties ...
Vastuullisuutta ja ylellisyyttä samalla lautasella : luksuksen tarkastelua ruokakulttuurissa
(Turun yliopisto, 2018-01-09)
Tässä tutkimuksessa tarkasteltiin ruokakulttuurin luksustasoa tutkimalla sitä, millaisia merkityksiä foodiet liittävät luksukseen puhuttaessa ruoan kuluttamisesta ja kuinka tärkeänä tekijänä he pitävät vastuullisuutta ...