Selaus tekijän mukaan kokoelmassa Väitöskirjat
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Customer retention in a cross-border acquisition : a single-case study of a knowledge-intensive firm
Degbey, William Yao
Turun yliopiston julkaisuja. Sarja E, Oeconomica : 17 (Turun yliopisto. Turun kauppakorkeakoulu, 18.11.2016)The overall aim of this study is to enhance understanding on how post-acquisition actions affect a knowledge-intensive acquired firm’s customer retention in a cross-border acquisition. The focus on target firm’s customers, ...