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Aineistot 11-20 / 53
Customer retention in a cross-border acquisition : a single-case study of a knowledge-intensive firm
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-11-18)
The overall aim of this study is to enhance understanding on how post-acquisition actions affect a knowledge-intensive acquired firm’s customer retention in a cross-border acquisition. The focus on target firm’s customers, ...
Sisäisesti vahva. Sisäisten suhteiden dynamiikka markkinaorientoituvassa yrityksessä: markkinoinnin, myynnin ja viestinnän vuorovaikutus
(Turun yliopisto. Turun kauppakorkeakoulu, 2021-11-19)
Markkinaorientaation kehittäminen on yrityksen menestystekijä ja toimiva yhteistyö sen edellytys. Miksi siinä onnistutaan joskus paremmin, joskus huonommin? Tämä laadullinen tutkimus tuo lisäymmärrystä siitä, miten ...
Emotional persuasion in advertising – analyzing dialectal language, visual images and their interplay in TV commercials
(Turun yliopisto. Turun kauppakorkeakoulu, 2022-05-13)
Emotions are gaining ever more traction in marketing research and researchers now broadly recognize the benefits of emotional persuasion. Marketing scholars have become interested in emotions as an aspect of consumer ...
Discussion forums - From idea creation to incremental innovations. Focus on heart-rate monitors
(Turun yliopisto, 2014-09-26)
Entrepreneurial internationalization: A process perspective
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-12-01)
The pre-internationalization period from venture foundation to its first international market entry is researched extensively by scholars in the field of international entrepreneurship. However, we know less about the ...
Invisible chains: Global institutions and international money laundering – The role of formal and informal institutions in mitigation and as enablers
(Turun yliopisto. Turun kauppakorkeakoulu, 2024-06-20)
International money laundering poses risks for multinational companies to be exploited or involved in unethical business activities. Money laundering as a transnational business phenomenon presents a wicked problem that ...
The Impact of CRM System Development on CRM Acceptance
(Turun yliopisto, 2013-04-19)
The Power of positivity : how employee emotions and interaction can benefit cross-border acquisitions
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-09-20)
Earlier research on mergers and acquisitions presents emotions as something problematic and negative that must be neutralized or controlled. However, emotions can also be the reason why individuals or organizations thrive. ...