Selaus laitoksen mukaan kokoelmassa Opinnäytetöiden tiivistelmät (ei kokotekstiä) Markkinoinnin ja kansainvälisen liiketoiminnan laitos
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2014 Ukraine crisis – Implications for corporate crisis management
(Turun yliopisto. Turun kauppakorkeakoulu, 19.04.2016)In the late year 2013 events started to unfold in Ukraine’s capital city Kiev that would change the political and economic environment of the EU and Russia. The tension had been building for years between the two parties ... -
A developing economy as a part of global value chain : The apparel industry and poverty reduction in Nicaragua
(Turun yliopisto, 04.06.2018)Apparel industry is one of the biggest consumer industries in the world and it has a significant footprint on environment, employment and economy. The industry continues to grow and the clothes are produced and consumed ... -
A Drop of Success – Internationalization Readiness of a Young Finnish Company
(Turun yliopisto. Turun kauppakorkeakoulu, 24.05.2016)This study analyzes a young Finnish micro-sized firm that is attempting to reach internationalization readiness in the pre-internationalization stage. The purpose of this research is to analyze and better understand how a ... -
A service perspective to digital innovation: exploring the emergence of autonomous shipping
(Turun yliopisto. Turun kauppakorkeakoulu, 26.02.2016)Current research describes digital innovation largely similar to product innovation. Digital innovation is seen as an object of coherent activities, however in reality digital innovation results from convergence of variant ... -
A successful international compensation model change from balance sheet approach to local-plus approach: Exploring the perspectives of expatriates and HR Managers in a multinational case company
(Turun yliopisto. Turun kauppakorkeakoulu, 14.06.2017)Nowadays multinational organizations have started to look for new innovative, economical and practical solutions to manage their international assignments. In order to be effective, MNCs must find appropriate compensation ... -
Acquisition Failure: The case of a multinational enterprise from an emerging market failing in Indonesia.
(Turun yliopisto. Turun kauppakorkeakoulu, 25.02.2016)The escalation in the number of mergers and acquisition transactions involving emerging market firms is a relatively recent phenomenon; as a consequence academic research in such topic is rather limited. The purpose of ... -
Adapting to a team of host culture domination: Experiences of Finnish and British expatriates
(Turun yliopisto. Turun kauppakorkeakoulu, 22.06.2016)International teams are permanent features of the global market, and multinational companies cannot ignore them. This thesis discusses an individual’s adaptation to a team of host culture domination by looking at the ... -
Adoption of Mobile Applications in Physiotherapy : role of influencing factors in physiotherapists’ adoption decision
(Turun yliopisto, 07.05.2018)Mobile health applications and their adoption is a very current field within health technology, with the number of mobile health applications reaching 325 000 in 2017. Distinguishing and marketing one’s offering has become ... -
Alkuperämaan liittäminen osaksi brändiä sen eri ulottuvuuksissa
(Turun yliopisto. Turun kauppakorkeakoulu, 20.06.2016)Yritykset hyödyntävät yhä useammin alkuperämaata ja siihen yhdistettäviä mielikuvia kilpailuetunaan kansainvälisesti kilpailluilla markkinoilla. Eri alkuperämaihin liitetään erilaisia mielikuvia tuotteiden ominaisuuksista, ...