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Suomalaisten naisjohtajien liiketoimintasuhteet Venäjällä
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-02-13)
Venäjä on Suomen kolmanneksi tärkein kauppakumppani. Venäläisessä arjessa tuttavuusverkostot ovat tärkeitä. Suomessa ja Venäjällä on selviä eroja suhteiden käytöstä eli miten ja kehen sosiaalisia suhteita luodaan sekä ...
Reaching influential early adopters effectively in Finland : Rock Science – new generation board game
(2014-03-03)
Innovations diffuse at different speed among the members of a social system through various communication channels. The group of early adopters can be seen as the most influential reference group for majority of people to ...
The transforming network of a foreign company operating in Mongolia. Case: A Finnish firm in Mongolia
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-08-25)
In the globalising business environment ever fewer market areas remain unknown. Mongolia is yet only considered as an isolated strip between two power states. The purpose of this study is to put Mongolia on the map ...
THE ROLE OF CULTURAL AWARENESS IN BUILDING CHINESE HEALTH FOOD BRANDS Using Netnography in Searching Cultural Arguments to Be Used for Marketing Health Foods in China
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-08-26)
The role of social media in attitudinal loyalty creation
(Turun yliopisto. Turun kauppakorkeakoulu, 2017-01-23)
This study discusses the important role of social media to the creation of attitudinal loyalty. The purpose of the study is to build a framework which illustrates the complex connections among the social media’s functional ...
Representations of cultural encounters in the global business press – The importance of cross-cultural competence
(Turun yliopisto. Turun kauppakorkeakoulu, 2015-09-07)
This qualitative study has started from the interest to examine how the reality of crosscultural encounters is presented in the global business press. The research paper emphasizes different ways to classify culture and ...
Key factors in U.S. Government support of business internationalization in Finland Case: U.S. Embassy in Helsinki
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-03-10)
This study discusses the importance of government intervention for companies and the expansion of national innovation systems. The purpose of the study is to examine the impact which the U.S. Embassy in Helsinki can have ...
Suomalaiset ekspatriaatit Kiinassa
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-03-02)
Kiina on yksi maailman nopeimmin kasvavista talouksista ja tärkeä markkina-alue monelle globaalille yritykselle. Maassa työskentelee myös lukuisia suomalaisia ekspatriaatteja ulkomaankomennuksella. Tämän pro gradu -tutkimuksen ...
Enhancing business-to-business relationship through value co-creation in traditional business sector: A case of building services engineering
(2014-10-30)
This study discusses the significance of having service as a business logic, and more specifically, how value co-creation can be seen as an enhancing phenomenon to business-to-business relationships in traditional business ...
The role of public export promotion in Finland Industry view of public export promotion in Southwest Finland
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-05-25)
The role of the public export promotion in Finland needed more research. The part of the public sector export promotion in the overall export is significant. In an ever more global world not only the companies but also the ...