Hae
Aineistot 1991-2000 / 2558
Visual brand identity (VBI) : Essential constituents in the construction of a brand’s visual look and the implementation of visual changes
(Turun yliopisto, 2018-04-17)
Differentiating oneself from competition and breaking through the clutter of the modern, saturated marketplace has become increasingly complicated. In addition, consumers have become more powerful and critical towards ...
Elintarviketuotantoyrityksen kysynnän ennustamisprosessin arviointi ja kehittäminen
(2021-06-11)
Yksi yritysten avaintoiminnoista asiakaskysynnän ja tarjonnan yhteensovittamisessa on myynnin ja operaatioiden suunnitteluprosessi eli lyhyemmin S&OP-prosessi. Se pitää sisällään kysynnän ennustamisen ja sen synkronoimisen ...
Future of diamond marketing : Challenges and consumer perceptions
(2021-06-11)
This thesis was conducted since the current diamond industry seems to be facing challenges and consumers’ attitudes towards diamonds seem to be changing. This thesis aims to find out how diamond jewelry retail companies ...
The role of ecolabels in the Finnish wine sector from wine importers' perspective
(2021-06-14)
Environmental issues have become a growing concern of business. To address the challenges of sustainable business, many organizations have developed different ecolabels, and the number of these labels has increased notably ...
LEVERAGING CUSTOMER DATA IN HYBRID OFFERING COMMERCIALIZATION : A Case Study from On-Road Load Handling
(2021-06-15)
In recent years manufacturing companies have been increasingly transitioning towards more service-oriented business models with the hopes of gaining sustainable competitive advantage, increased profitability and increased ...
Building a creative city brand through an international mega-event : Case: Helsinki World Design Capital 2012
(2012-11-01)
In order to grow, cities are increasingly competing for attention, jobs, investments, visitors, residents and significant events. Cities need to come up with creative solutions to keep up with the competition; they ought ...