Aineistot 1-10 / 15
Evolutionary psychology for consumers : awareness of ultimate explanations as a self-reflective tool for consumer empowerment
(Turun yliopisto. Turun kauppakorkeakoulu, 2018-10-26)
Evolutionary psychology is becoming a popular approach in consumer research. Evolutionary-based consumer research has, however, typically been undertaken from the managerial rather than from the consumer perspective. The ...
In quest of the optimal self : wellness consumption and lifestyle – a superficial marketing fad or a powerful means for transforming and branding oneself?
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-03-15)
The current thesis discusses wellness consumption and lifestyle, both of which are embedded in current consumer culture and the mainstream consumer lifestyle in various ways. In this thesis, wellness is understood as a ...
Public-private partnerships : integrating models of projects, business ecosystems and layered infrastructure markets
(Turun yliopisto. Turun kauppakorkeakoulu, 2019-02-01)
Infrastructures, such as roads, railways, and water supply networks, require investment, upgrades and maintenance throughout their life-cycle. Often the funding of these through public budgets is considered insufficient. ...
Green supply chain management practices and firm performance : evidence from Finland
(Turun yliopisto. Turun kauppakorkeakoulu, 2016-09-16)
In order to address the increasing stakeholder requirements for environmentally sustainable products and processes, firms often need the participation of their supply chain partners. Green supply chain management ...
Consumption, youth and new media: The debate on social issues in Brazil
(Turun yliopisto, 2013-06-01)
Enabling experiences - The role of tour operators and tour leaders in creating and managing package tourism experiences
(Turun yliopisto, 2014-11-28)
The way to organizational longevity - Balancing stability and change in Shinise firms
(Turun yliopisto, 2015-09-25)
THE WAY TO ORGANIZATIONAL LONGEVITY – Balancing stability and change in Shinise firms The overall purpose of this dissertation is to investigate the secret of longevity in Shinise firms. On the basic assumption that ...
Dynamic capability of value net management in technology-based international SMEs
(Turun yliopisto, 2013-10-04)